The swirly career path of Linda Mertens (Eyeforce)

Hi Linda! How do you usually describe your job to non-advertising people?

It's kind of like HR but for directors and photographers.

How did you get started in your field?

I'd say my first steps were taken at Sizzer when I joined them as an Artist Manager for Tessa Rose Jackson. Before that, I had worked at a casting agency and on set, but Sizzer introduced me to the advertising industry.

What was the path leading you to your current role?

Swirly but exciting and fun. Every new step was informed by previous experiences, and with some creative storytelling, my career path kind of makes sense. After Sizzer, I pursued my Master of Arts in Design Research at the HKU. Then TNW picked me up as their Event Programmer, giving me access to leaders in Tech & creative businesses worldwide. Combining that international perspective with being on the board for RA*W University was the perfect balance. During those TNW years, I worked remotely from Cape Town, where I became friends with Arthur, one of Eyeforce's founders. TNW brought me to WeTransfer, and after three years, I wanted to transition from event & partnerships into talent development. The stars aligned when Eyeforce was looking for a new Agent.

Do you sometimes suffer from imposter syndrome? If so, when?

Certainly, everyone does. I often throw myself into situations that are new and potentially uncomfortable, but I enjoy that. I'd say imposter syndrome mostly shows up when I feel like "they" don't take me seriously (enough). I'm blonde, look slightly younger than I am, am better at being enthusiastic and uplifting than very serious, and was often dismissed as "the events girl" - but I always had a vision, and if given the chance, I would impress "them" with the idea or thinking behind the end result.

Can you tell us about a time you bluffed your way through something?

I can, but then I'd have to kill you.

What's a moment in your career that makes you cringe when you look back?

I've done plenty of cringe-worthy things in my time, but debatable decisions make good stories now.

What's the hardest part of your work?

Feeling responsible but not too responsible for other people's careers. Being someone's Agent can be quite a personal relationship. At the same time, we both need to realize it's my job. I'm not always 'on' and need to be able to tune out as well.

I'll probably be shocked by the AI tsunami coming to drown us.

When do you feel most satisfied with your job?

When the talent on my roster is working on creatively exciting and challenging projects, supporting their personal and Eyeforce's portfolio. More specifically, about six months ago, Eyeforce launched a mentorship program for emerging talent. The two directors we signed are - as we speak - working on pitches back to back. They're both busy and so incredibly talented. It's really satisfying being able to elevate creatives and their careers.

What's a misconception about your job?

Because more often than not, the Exec Producer manages the directors and there's not an Agent taking care of them, some people think I'm a producer - but I can assure you, I am not.

What piece of your own work would you show to your mom? And why?

I would have loved to take my mom to the exhibition we designed with Marina Abramovic (during my time at WePresent) in London.

Do you fear for your job with AI lurking around the corner? Why (not)?

AI has a huge impact on the craft of film & photography, so I do see the briefs, commissions, and budgets changing for my talent. That's what I fear more than my own job. Even after working in tech for six years, I can't say I'm very tech-savvy or digital first, so I'll probably be shocked by the AI tsunami coming to drown us.

What's advice you would give to your junior self?

I tattooed a Buddhist happiness sign and eternal knot on my wrist when I was 23 to remind myself to do things that make me happy, and not do them for someone else. So actually, my younger self is constantly giving me advice and keeping me in line with that intention.

What’s your motto?

I am because we are.